Things That May Be Forgotten

In general the more complex an endeavor is, the more little details exist that can end up forgotten as people go along. This applies to branding, which is far more complex than most people assume at the outset. It is more than just getting a model that’s undergone breast enhancement to show up for one’s Superbowl commercial. Marketing experts know this already, but sometimes it helps to give them remind

Branding Errors to Learn From

It is a good thing to know how to learn from one’s mistakes. However, in business, this is not always a smart move. For one thing, a mistake could lead to something like a Celexa lawsuit being filed and the company having to pay millions in damages and legal fees. Sometimes, when someone is in the business world, the better thing to do is to look at other people and see how they screwed up. Learn lessons and

Recreating an Existing Brand

A brand can last forever, but there are many things that can cause a business to change their brand image – a new owner, a change of name, a revamped vision. A new entrepreneur cannot expect to get things perfectly the first time and as people learn there are many things about a brand that they might want to change for the better. How do you know when it’s time to recreate a brand? Adopting regular bran